A fractional CMO is a senior marketing leader who owns your growth part-time — the plan, the budget math, the vendors, the number — without joining your payroll. This one has managed ₹50Cr+ in ad spend across 280+ brands since 2020, and runs an AI-augmented execution engine behind the advice.
₹50Cr+ ad spend managed · 280+ brands since 2020 · Led by Aman Rai — see the work in public at @amanrai.official
Here's my opinion, and I'll stand behind it: most fractional CMOs and marketing consultants in India are career advisors. They've sat in strategy meetings for a decade, but they haven't personally burned a lakh on a bad creative and watched the CPL double by Thursday. The advice that survives contact with a live ad account is different from the advice that survives a boardroom. I've spent the budget — ₹50Cr+ of it, across 280+ brands — and that's the entire pitch. If you want the framework for judging anyone in this seat, including me, read how to choose a growth partner in India.
Six standing deliverables. The mix shifts by tier, but the shape stays the same: one person owns the growth number, and everything below feeds it.
Channel mix, budget allocation, targets with actual arithmetic behind them — what goes where, why, and what it must return.
One call where the week's decisions get made: what's working, what gets cut, what ships next. No status theatre.
We audit what your agencies and freelancers deliver, hold them to the plan's numbers, and tell you when to replace one.
GA4, pixels, attribution, lead routing — repaired until the dashboard tells the truth. Decisions on bad data are just guesses.
20–40 ad creative variants a month and done-for-you founder content through an AI clone — the leadership comes with a production engine attached.
When to make your first marketing hire, what the role should be, JDs, interview questions, and honest reads on candidates.
Straight answer, because a retainer that fits badly wastes both sides' quarters.
| Good fit | Bad fit |
|---|---|
| ₹1–10Cr Indian brands where the founder is still the de-facto marketing head | Enterprises that need a full-time CMO in the building — go hire one |
| Brands paying 2–3 vendors with nobody owning the combined number | Teams that want a yes-man to bless decisions already made |
| International founders (UAE, UK, US) who want a remote growth lead across markets | Anyone shopping for a single-channel vendor — that's a different page |
| Funded or profitable companies about to scale spend and afraid of wasting it | Pre-revenue ideas with no marketing budget to steer yet |
Numbers up front, because "price on request" usually means "more than you'd agree to." Exact scope gets confirmed on the call — team size, channel count and meeting cadence move the number.
| Tier | Monthly | What you get |
|---|---|---|
| Advisory | ₹50,000 ≈ AED 2,200 / $600 | Monthly growth plan + weekly steering call, funnel and tracking review, async access for decisions between calls |
| Growth Lead | ₹75,000 ≈ AED 3,300 / $900 | Everything in Advisory + vendor and agency oversight, monthly reporting you can trust, hiring guidance, quarterly budget resets |
| Full Fractional CMO | ₹1,25,000+ ≈ AED 5,500+ / $1,500+ | Everything above + AI-augmented execution: 20–40 creative variants/month, AI clone founder content, campaign oversight across every channel you run |
Behind the title is Aman Rai, founder of ADSWORM. The numbers that qualify him for this seat are the ones already published on this site: Perfect 5 Clinic scaled from 1 to 11 branches at 4x ROAS. Derma Skin & Hair hit an 8.4x peak ROAS across 3 locations. Nach Fashion ran at 7x ROAS with a 61% CAC cut. HOABL's Goa real-estate campaigns returned 5.8x on HNI leads. Those aren't consulting case studies — they're accounts we operated, with budgets we were answerable for.
One anecdote that explains why operating experience matters: Atulyam Group, a Noida commercial real-estate developer, came to us after a prior agency spent ₹6 lakh over four months and produced zero closings. The strategy deck they'd been given wasn't wrong on paper — the execution had no one owning the number. We rebuilt the funnel, ran it ourselves, and got the cost per booked site visit to ₹14,800 at 5.6x ROAS on ₹2–15Cr tickets. That gap — between a plan that reads well and a plan someone is accountable for — is the whole reason fractional CMOs exist.
Strategy without a number attached is just a well-formatted opinion. The weekly call exists so the number gets an owner.
The AI-native part isn't a buzzword bolted on either. ADSWORM runs its own founder's AI clone in public, ships 20–40 creative variants a month for ad accounts, and wrote the playbook we use in AI performance marketing in India. Your fractional CMO shouldn't just recommend AI-augmented content — he should be publishing with it.
Four weeks, four outcomes. You'll know by day 30 whether this was worth it — that's deliberate.
Owns your growth part-time: the monthly plan with channel mix and budget math, the weekly steering call, oversight of your agencies and freelancers, a funnel and tracking audit, and hiring guidance. CMO-level direction without the ₹8,00,000+ monthly cost of a full-time hire.
Our tiers run ₹50,000/month (≈ AED 2,200 / $600) for Advisory, ₹75,000/month (≈ AED 3,300 / $900) for Growth Lead, and ₹1,25,000+/month (≈ AED 5,500+ / $1,500+) for the full engagement with AI-augmented execution. Scope gets confirmed on the scoping call.
An agency executes a channel and naturally argues for more of it. A fractional CMO sits on your side of the table — deciding which channels deserve budget and holding every vendor, including agencies like ours, to the numbers. In this engagement the leadership role comes first.
Yes — the whole engagement runs remotely over video and shared dashboards. We work with founders in the UAE, the UK and the US alongside Indian brands, and pricing works in ₹, AED, $ or £.
Fewer hours than a full-time hire, more decisions per hour. Every tier includes the weekly call and the monthly plan; higher tiers add vendor reviews, tracking ownership, hiring support and creative production. You're buying an owner for the number, not hours at a desk.
Week 1: full audit of accounts, funnel, tracking and spend. Week 2: the growth plan with budget math. Week 3: tracking fixes and quick wins shipped. Week 4: the weekly operating rhythm locks in. By day 30 you can judge the engagement on its own output.
Message us on WhatsApp and we'll scope your channels, team and tier on one call. If the fit isn't there, we'll say so on that call — not after three invoices.
Start on WhatsApp Meet the Operator Prefer email? Write to contact@adsworm.comThirty minutes. You bring the numbers you have; we tell you plainly whether a fractional CMO makes sense for your stage - and what we would fix first.
Related: How we work: The ADSWORM Method (our 5-stage system)