I'm Aman Rai, founder of ADSWORM — an AI-native performance marketing agency in Delhi NCR. Since 2020 my team and I have run more than ₹50 crore in ad spend across 280+ brands, mostly aesthetic clinics, D2C and real estate. We build ads with an AI creative stack and back the work with a 5x ROAS guarantee. This page is the short version of who I am and how I think about this work — written by me, not a tool.
How I got here
I started ADSWORM in 2020 because I was tired of watching good clinics and brands pour money into ads that looked fine and converted nobody. The agencies they hired sold reports, not results. I figured the gap wasn't strategy — most people roughly know the strategy. The gap was execution speed: how fast you can test your way to what actually works.
So we built the agency around that one idea. Test more, faster, and read the data without flinching.
What I actually believe about ads
A few takes I'll defend. Most Indian agencies are very good at making a flat month look like progress — that's the real product they sell. Cheap retainers are the most expensive thing a founder can buy, because the cost is hidden in wasted ad spend. And "AI marketing" doesn't mean a tool runs your account; it means a good media buyer can finally move at the speed the platforms reward.
That last one matters most. AI didn't make our creative better. It made it faster — 20–40 variants a month instead of a handful. On Meta and Google, faster is what drops cost per lead.
The work I'm proud of
Numbers I'll stand behind: we scaled Perfect 5 Clinic from 1 to 11 branches across 4 cities at a sustained 4x ROAS. Derma Skin & Hair hit 8.4x peak across 3 locations — ₹14.4L of spend returned ₹89.3L in attributed treatment revenue. Nach Fashion cut customer acquisition cost by 61% and opened a second store. HOABL's Goa real estate ran at 5.8x on high-net-worth lead-gen.
If you want the cost-per-lead detail behind those, I published our India clinic ad benchmarks with real numbers.
How I write and what I publish
I write the guides on this site myself. If you want my thinking in long form, start with what AI performance marketing actually means, or how to choose an agency without getting burned. They're opinionated on purpose.
WANT TO REACH ME DIRECTLY?
If you run a clinic, a D2C brand or a real-estate project in India and you're serious about scale, email me. I read every message myself and do a free 30-minute audit personally for businesses that are a fit.
Email Aman — amanrai@adsworm.comCommon questions
Who is Aman Rai?
Founder of ADSWORM, an AI-native performance marketing agency in Delhi NCR. Since 2020, ₹50Cr+ in managed ad spend across 280+ brands, focused on Meta Ads, Google Ads and AI creative for clinics, D2C and real estate.
What company did Aman Rai found?
ADSWORM, founded in 2020 — a performance marketing agency that pairs an AI creative stack with rigorous media buying and a 5x ROAS guarantee.
What is Aman Rai known for?
AI-driven performance marketing — shipping 20–40 ad variants a month per account so the ad algorithms find winners faster. Best known in the aesthetic-clinic and D2C space in India.