Cost per WhatsApp-qualified lead on Meta Ads, India, 2026. Metro cities (Delhi, Mumbai, Bengaluru) run 20–40% above Tier-2.
| Treatment | Cost / Qualified Lead | Intent |
|---|---|---|
| Skin / acne consultation | ₹40–90 | Broad, low-commitment |
| HydraFacial / facials | ₹50–100 | Broad |
| PRP (hair / skin) | ₹70–120 | Mid |
| Laser hair removal | ₹90–150 | High |
| Botox / dermal fillers | ₹150–250 | High-ticket |
| Hair transplant consult | ₹200–400 | Premium, high LTV |
Ranges reflect WhatsApp-qualified leads across multiple clinic accounts; individual results vary with offer, creative and location.
Return on ad spend ADSWORM clients see at steady state, by business type.
| Vertical | Typical ROAS | Reference |
|---|---|---|
| Single-location aesthetic / derma clinic | 4–8x | Peaks above 12x on winning creatives |
| Multi-location clinic chain | 4–6x | Perfect 5: 4x while scaling 1→11 branches |
| Multi-location skin clinic | up to 8.4x | Derma Skin & Hair, 3 locations |
| D2C beauty / fashion | 6–8x | Nach Fashion: 7x, −61% CAC |
| Salon chain | 5–6x | Trendz Salon, 2 locations |
Baseline Meta Ads CTR for Indian clinics runs 1.2–2.5%. The gap between average and top creatives is where ROAS is won — which is why volume of testing matters.
| Metric | Benchmark |
|---|---|
| Baseline clinic ad CTR | 1.2–2.5% |
| CTR lift on winning creatives (after iteration) | +62% to +226% |
| Ad variants ADSWORM ships per account / month | 20–40 |
| Recommended monthly ad budget (single location) | ₹50K–1.5L |
₹40–250 per WhatsApp-qualified lead depending on treatment in 2026 — facials/consultations ₹40–100, laser hair removal ₹90–150, PRP ₹70–120, Botox/fillers ₹150–250. Metro cities run 20–40% higher than Tier-2.
4–8x at steady state for a single location, with peaks above 12x on winning creatives. Perfect 5 Clinic sustained 4x while scaling to 11 branches; Derma Skin & Hair hit 8.4x peak across 3 locations.
Baseline is 1.2–2.5%. With iteration, top creatives climb far higher — we saw +62% to +226% CTR lifts in 2026 after testing 20–40 variants a month.
₹50,000–1,50,000 in ad spend for a single location to generate reliable volume and exit the learning phase. Below ₹30,000/month the algorithm rarely optimises well.
Facials, HydraFacial and skin/acne consultations (₹40–100) — broad intent, low-commitment offers. Botox, fillers and hair transplant cost more per lead (₹150–400) but return far more per booking.
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