Your Recommended Plan
Recommended Monthly Ad Budget
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Recommended monthly · branch-adjusted
Cost Per Qualified Lead (Range)
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WhatsApp-qualified · branch-discount applied
Projected Qualified Leads / Month
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From month 3 · post learning phase
Projected ROAS (Sustained → Peak)
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From month 3 onwards · 20-40% consult conversion
These ROAS bands are realistic — what our 12 active clinics actually deliver from month 3 onwards. Lower budgets (under ₹1L/mo) tend toward 3-8×, larger budgets (₹1L+/mo) reliably reach 5-12× when the WhatsApp follow-up SLA is under 30 minutes.
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How This Calculator Works
This is not a generic budget tool. The benchmarks are pulled from 12 active Indian clinic campaigns ADSWORM manages — Perfect 5 Clinic (11 branches across 4 cities), Derma Skin & Hair (3 locations, 8.4x peak ROAS), and 10 others.
The calculator factors in:
- Your city's CPM cost (Delhi NCR / Mumbai run 15-25% higher than tier-2 cities)
- Treatment ticket size (₹6,500 HydraFacial vs ₹65,000 surgery vs ₹1.8L hair transplant)
- Branch count (multi-branch clinics get scaled creative efficiency)
- Indian clinic conversion benchmarks (avg 38% consult-to-treatment rate)
What this calculator does NOT do: guarantee these numbers. Real ROAS depends on clinic reputation, front-desk responsiveness, and local competition.
Read: Perfect 5 Clinic — 1 to 11 branches →
Read: Derma Skin & Hair — 8.4x Peak ROAS →
Our Meta Ads service for clinics →