A 3-location dermatology practice in Delhi NCR. Full Meta Ads + Content management by ADSWORM. The result: a patient acquisition funnel that reliably delivers high-intent consultation leads — and peaked at 8.4x ROAS during optimised campaign periods.
Derma Skin & Hair Solutions is a multi-location dermatology chain in Delhi NCR, offering a full range of clinical and cosmetic dermatology treatments: laser hair removal, PRP, acne management, chemical peels, skin lightening, and hair transplant consultation.
When ADSWORM onboarded Derma Skin & Hair, they had an active Instagram presence but no structured paid acquisition. Their content was inconsistent, their ad account had poor campaign architecture from a previous agency, and they were paying for leads that rarely converted into booked consultations.
The core problem: high cost per lead, low quality lead. The solution: restructure the entire funnel — starting with the pixel, then the landing pages, then the campaigns, then the creative cycle.
ROAS doesn't peak in month 1. This is what the Derma Skin & Hair trajectory looked like:
Pixel installed and firing correctly. Landing pages built per location and per treatment category. Campaign architecture set up fresh — no inherited bad data. Meta algorithm in learning phase — lower ROAS expected. Focus: data collection, not optimisation.
First creative test cycle completes — top-performing Reels identified and scaled. Audience zip codes refined based on lead quality data. Retargeting audiences large enough to run effectively. ROAS improving week-over-week as pixel data accumulates.
Optimised audience stack, proven creative formats, and high-demand treatment season (pre-summer laser campaigns) combine to deliver 8.4x peak ROAS. Content × Paid flywheel fully operational — organic Reels warm the paid retargeting audience continuously.
"The shift wasn't one big thing. It was fixing 4 things that were each costing us 20–30% of our potential ROAS. Audience quality. Creative quality. Lead qualification. Content-paid integration. Fix all four and 8x becomes the floor, not the ceiling." — ADSWORM team on the Derma Skin & Hair engagement
Free 30-minute audit for your dermatology or aesthetic clinic. We'll identify exactly which of the 4 funnel issues is costing you ROAS and map the fix.