Meta Ads for Dermatology Clinics That Fill Appointment Books

We run performance Meta Ads campaigns for skin clinics, dermatology practices, and multi-branch chains across India. Not generic healthcare leads — booked consultations from patients who can pay and are ready to commit.

8.4x Peak ROAS Delivered 7+ Derma Brands Managed 150+ Leads/Month Per Clinic 5x ROAS Guarantee
8.4x
Peak ROAS — Derma S&H
7
Branches — Perfect 5 Clinic
7 Days
To Live Campaign
5x
ROAS Guarantee
The Problem

Why Most Clinic Meta Ads Fail

80% of Indian dermatology clinics running Meta Ads are burning budget on low-intent leads: tyre-kickers who inquire on 5 clinics at once, ghost when you call, and never book. The problem isn't Meta Ads — it's how the campaigns are built.

Generic "skin care" audiences. Stock photo creatives. Lead forms with no qualification. Campaigns optimised for click volume instead of consultation revenue. These are the mistakes we see every clinic we onboard.

ADSWORM builds dermatology campaigns around booked consultations — not leads. We use treatment-specific audiences, before/after video creatives, and multi-step funnel flows that filter out non-buyers before they reach your front desk.

Results

What We've Done for Derma Clinics

Real numbers from real clients. No projections. No industry averages.

Case Study
Derma Skin & Hair Solutions
8.4x
Peak ROAS — 3 Locations

Multi-location derm practice. Full Meta Ads funnel — awareness to booked consultation. Consistent results across Delhi NCR branches.

Case Study
Perfect 5 Clinic
4x
ROAS — Scaled 1 → 7 Branches

Started as a single-branch dermatology clinic. Meta Ads + landing page funnel drove consistent patient volume. Now operates 7 branches in Delhi NCR.

Read the Perfect 5 case study →
What We Do

Full-Stack Meta Ads for Skin Clinics

Everything your clinic needs to turn Meta Ads into a consistent patient-acquisition channel — not a money pit.

Campaign Architecture

Treatment-specific campaigns with separate ad sets for each procedure. Budget allocated by treatment margin, not by gut feel.

Creative Production

Reels, static ads, carousels — all produced in-house. Before/after compliant creative that converts on mobile scroll.

Audience Research

Custom audiences built from your existing patient database + lookalike stacking. Detailed targeting for high-income zip codes near your clinic.

Landing Page Funnel

Clinic-specific landing pages with fast load, treatment focus, and consultation booking CTA. Not your homepage — a conversion page.

Pixel & Tracking Setup

Meta Pixel, CAPI server-side events, and GA4 integrated so we optimise on actual bookings — not just clicks.

Monthly Reporting

CPL, ROAS, reach, and conversion rate breakdowns every month. You always know exactly where your money went and what it returned.

What We Don't Do

We're Not the Right Fit for Every Clinic

We turn down engagements that aren't set up to succeed. We won't take your money if we can't deliver the result.

Investment

What This Costs

From ₹40K/month
Agency retainer (excluding ad spend budget). Minimum ₹40,000/month ad spend recommended separately.
Campaign strategy and architecture
Creative production (static + video scripts)
Pixel and conversion tracking setup
Weekly optimisation and bid management
Monthly performance report
5x ROAS guarantee — or we work free until you hit it

Multi-location clinics and full-stack packages (Meta + Google + Content) available from ₹65,000/month. Request a custom quote.

FAQ

Questions Clinic Owners Actually Ask

How much should a dermatology clinic spend on Meta Ads per month?
Most dermatology clinics in Delhi NCR spend ₹40,000–₹1,50,000/month in ad budget depending on number of locations and target treatments. For a single-location clinic targeting HNI patients for laser and PRP, ₹40,000–₹60,000/month is a practical starting budget. ADSWORM requires a minimum ₹40,000/month ad budget.
What ROAS can dermatology clinics expect from Meta Ads?
Our dermatology clinic clients average 6–8x ROAS. Derma Skin & Hair Solutions hit 8.4x peak ROAS. Perfect 5 Clinic sustained 4x ROAS while scaling from 1 to 7 branches.
What Meta Ads formats work best for skin clinics?
Reels with before/after results outperform static images by 2–3x. Carousel ads work well for treatment menus. Lead gen ads with pre-filled forms reduce friction for consultation bookings.
Is Meta Ads allowed for medical clinics in India?
Yes, with restrictions. Meta allows dermatology clinic advertising but prohibits certain health claims and before/after imagery in some ad placements. ADSWORM's team is trained in healthcare ad compliance.
How long does it take to see results?
Most clinics see their first qualified patient leads within 7–14 days of launch. Optimised ROAS typically stabilises by week 6–8. We launch in 7 business days from signed agreement.
Do you run ads for multi-branch practices?
Yes — multi-branch is our strength. We managed Perfect 5 Clinic's scale from 1 to 7 branches, running location-specific campaigns with separate ad sets, creatives, and landing pages per branch.
What is the minimum contract length?
Minimum 3 months. Meta's algorithm needs 4–8 weeks of learning phase data before ROAS stabilises. Month 1 is launch and learning. Month 2 is optimisation. Month 3 is scale.
Do you provide creatives?
ADSWORM handles creative production end-to-end — static images, reels scripts, video editing direction, and copy. We use AI tools plus Canva for rapid production. The clinic provides raw footage and treatment photos; we do the rest.
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Related Services

Ready to Fill Your Appointment Book?

Free 30-minute clinic audit. We'll show you exactly what's broken in your current patient acquisition strategy and what a 6–8x ROAS funnel looks like for your clinic.

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Based In
Delhi NCR, India