Home / Case Studies / Perfect 5 Clinic
Case Study — Dermatology Clinic
How Perfect 5 Clinic Scaled from 1 to 7 Branches with Meta Ads
A single-location dermatology clinic in Delhi NCR becomes a 7-branch chain. The fuel: a performance Meta Ads funnel that consistently delivered booked consultations at 4x ROAS — across every branch, for every expansion.
7 Days
Campaign Launch Per Branch
The Client
Perfect 5 Clinic — Who They Are
Perfect 5 Clinic is a dermatology chain serving Delhi NCR. When ADSWORM began working with them, they had one location, a strong clinical reputation, and almost no structured digital marketing. Patient flow was primarily word-of-mouth and JustDial listings.
Their challenge was not clinical quality — that was exceptional. The challenge was that their digital footprint didn't reflect it. They had no Meta Ads running, no pixel installed, no landing page built for conversions, and no content strategy to build warm audiences.
The opportunity: their treatment quality gave us real results to use as creative material. In the clinic-marketing context, real results are the single most powerful ad creative available.
The Problem
What Was Broken Before ADSWORM
Perfect 5 Clinic's situation when we onboarded them is common across Delhi NCR's dermatology practices:
- No Meta Pixel installed — zero first-party audience data
- Instagram page existed but posted inconsistently — stock imagery, no results content
- Ad traffic (when they ran it) sent directly to the homepage — no conversion-optimised landing page
- No audience segmentation — same creative shown to 18-year-olds and 45-year-olds
- No treatment-specific campaigns — one ad tried to promote all treatments simultaneously
- No retargeting — cold traffic was never re-engaged
The Strategy
What ADSWORM Built
The strategy was a three-layer patient acquisition funnel, built to be replicated across branches as the clinic scaled.
01
Foundation: Pixel + Landing Page
Before any ad spend, ADSWORM installed the Meta Pixel and Conversions API on the clinic website, and built a dedicated landing page for each treatment category. Landing pages had one goal: get the visitor to submit a consultation request. No navigation menu, no distractions. Headline, treatment benefit, before/after image, and a 2-field lead form.
02
Awareness: Reel-Led Content Campaigns
Instagram Reels showing real patient journeys — consultation, treatment, result — targeted at women aged 28–50 in high-income zip codes within 5km of each clinic. Budget allocation: 20% of total spend on awareness. These campaigns built warm audiences for retargeting and generated organic shares, boosting free reach.
03
Conversion: Treatment-Specific Lead Gen
Separate campaigns per high-value treatment: laser, PRP, chemical peels. Each campaign had its own budget, creative, audience, and landing page. Lead gen forms included 2 qualifying questions (treatment interest + timeframe) to filter low-intent submissions before they reached the front desk. 60% of budget allocation.
04
Retargeting: Re-Engage Warm Audiences
Users who watched 50%+ of a Reel, visited the landing page, or engaged with the Instagram profile were retargeted with social proof creative — patient testimonials, review screenshots, and "X consultations booked this week" urgency messaging. 20% of budget. Consistently the highest-ROAS segment of every campaign.
05
Scale: Branch Replication Model
When Perfect 5 opened branch 2, ADSWORM replicated the exact funnel architecture with a new location-specific ad set, updated zip code targeting, and a new landing page. Each new branch launched with a pre-built patient pipeline. By branch 7, the replication process took under 7 days per location.
The Results
What Happened When the Funnel Ran
4x ROAS. Sustained. Across All 7 Branches.
Not a peak. Not a single campaign. The average sustained ROAS across all branches, all treatments, all months after the learning phase. This is the result of the system — not a lucky month.
The 4x ROAS figure means: for every ₹1 spent on ads (agency fee + ad spend combined), Perfect 5 Clinic generated ₹4 in treatment revenue. For a multi-branch chain running ₹1,50,000/month in total ad investment, that's ₹6,00,000/month in attributed revenue — recurring, predictable, and scalable.
FAQ
Questions About the Perfect 5 Case Study
What ROAS did Perfect 5 Clinic achieve with ADSWORM?
Perfect 5 Clinic sustained 4x ROAS across its Meta Ads campaigns. The 4x figure represents average sustained performance across all 7 branches and treatment categories — not a single-campaign peak. Some high-ticket treatment campaigns performed above this average.
How did Perfect 5 Clinic scale from 1 to 7 branches?
The scaling model was replication: once ADSWORM's patient acquisition funnel proved consistent lead volume and ROAS for the first location, the same funnel architecture was deployed for each new branch with location-specific ad sets, targeted zip codes, and local landing pages. Each new branch launched with a pre-built patient pipeline.
What Meta Ads strategy did ADSWORM use for Perfect 5 Clinic?
ADSWORM built a three-layer structure: (1) awareness Reels targeting high-income zip codes near each clinic, (2) consideration retargeting for users who engaged, (3) conversion campaigns with lead generation forms for consultation bookings. Creatives were refreshed every 3–4 weeks to prevent ad fatigue.
How long did it take to achieve 4x ROAS?
ROAS stabilised at 4x by week 8–10 of the first branch campaign. The first 6–8 weeks are Meta's algorithm learning phase — ROAS during this period is not representative. Clinics that stop campaigns in the first 6 weeks miss the inflection point where ROAS improves significantly.
Can ADSWORM replicate these results for my dermatology clinic?
Yes — with the right inputs. Clinics need real treatment results for creative material, a defined treatment menu, a functional phone/WhatsApp line for lead follow-up, and a minimum ₹40,000/month ad budget. The funnel architecture ADSWORM built for Perfect 5 is template-deployable for any dermatology chain.
What treatments did Perfect 5 Clinic advertise?
Full-service dermatology menu including laser treatments, PRP hair and skin, chemical peels, and acne management. High-ticket treatments received separate campaign budgets with longer funnel consideration periods. Lower-ticket treatments used shorter funnel lead gen campaigns.
Related Case Studies & Services
See More Results