A single-location dermatology clinic in Delhi NCR becomes a 11-branch chain. The fuel: a performance Meta Ads funnel that consistently delivered booked consultations at 4x ROAS — across every branch, for every expansion.
Perfect 5 Clinic is a dermatology chain serving Delhi NCR. When ADSWORM began working with them, they had one location, a strong clinical reputation, and almost no structured digital marketing. Patient flow was primarily word-of-mouth and JustDial listings.
Their challenge was not clinical quality — that was exceptional. The challenge was that their digital footprint didn't reflect it. They had no Meta Ads running, no pixel installed, no landing page built for conversions, and no content strategy to build warm audiences.
The opportunity: their treatment quality gave us real results to use as creative material. In the clinic-marketing context, real results are the single most powerful ad creative available.
Perfect 5 Clinic's situation when we onboarded them is common across Delhi NCR's dermatology practices:
The strategy was a three-layer patient acquisition funnel, built to be replicated across branches as the clinic scaled.
Before any ad spend, ADSWORM installed the Meta Pixel and Conversions API on the clinic website, and built a dedicated landing page for each treatment category. Landing pages had one goal: get the visitor to submit a consultation request. No navigation menu, no distractions. Headline, treatment benefit, before/after image, and a 2-field lead form.
Instagram Reels showing real patient journeys — consultation, treatment, result — targeted at women aged 28–50 in high-income zip codes within 5km of each clinic. Budget allocation: 20% of total spend on awareness. These campaigns built warm audiences for retargeting and generated organic shares, boosting free reach.
Separate campaigns per high-value treatment: laser, PRP, chemical peels. Each campaign had its own budget, creative, audience, and landing page. Lead gen forms included 2 qualifying questions (treatment interest + timeframe) to filter low-intent submissions before they reached the front desk. 60% of budget allocation.
Users who watched 50%+ of a Reel, visited the landing page, or engaged with the Instagram profile were retargeted with social proof creative — patient testimonials, review screenshots, and "X consultations booked this week" urgency messaging. 20% of budget. Consistently the highest-ROAS segment of every campaign.
When Perfect 5 opened branch 2, ADSWORM replicated the exact funnel architecture with a new location-specific ad set, updated zip code targeting, and a new landing page. Each new branch launched with a pre-built patient pipeline. By branch 7, the replication process took under 7 days per location.
The 4x ROAS figure means: for every ₹1 spent on ads (agency fee + ad spend combined), Perfect 5 Clinic generated ₹4 in treatment revenue. For a multi-branch chain running ₹1,50,000/month in total ad investment, that's ₹6,00,000/month in attributed revenue — recurring, predictable, and scalable.
The funnel we built for Perfect 5 Clinic is replicable. Free 30-minute audit to map it for your practice — locations, treatments, budget, and 90-day projection.
We'll review your current setup (or design from zero), show you a 6–8x ROAS funnel mapped to your treatments, and tell you honestly if we're a fit. No deck. No pitch. Just the audit.
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