Done-for-you Facebook and Instagram advertising for ecommerce, DTC and high-ticket service brands in the US, UK, UAE, Australia and Canada. Run by one media buyer who has managed US$6M+ in ad spend across 280+ brands since 2020 — performance creative at volume, Conversions API tracking, and a 5x ROAS guarantee in writing.
US$6M+ / Rs 50Cr+ ad spend managed · 280+ brands since 2020 · Led by Aman Rai — see the work in public at @amanrai.official
Here's the opinion I'll defend: most brands' Meta ads don't plateau because the targeting is wrong. They plateau because the account is starved of creative and the tracking is quietly broken. Meta's algorithm got very good at finding buyers — the bottleneck moved to how many angles you feed it and how clean the signal coming back is. Fix those two things and accounts stuck at a 1.8x return start compounding. That's the entire job, and it's why the service is built around performance creative and server-side data instead of another dashboard of vanity metrics.
Three failure modes show up on almost every account we audit — in New York, London, Dubai, Sydney and Toronto alike.
One: creative starvation. A brand ships two or three ads a month and wonders why performance decays. Meta needs fresh angles constantly — creative fatigue is real and it arrives faster the more you spend. Three ideas a month can't feed a serious spending account. Two: broken signal. Since Apple's ATT prompt gutted client-side tracking, accounts still running on the browser pixel alone are optimising on partial data, and the iOS attribution gap swallows the rest. Meta can't find buyers it can't measure. Three: agency dilution. Your account gets handed to a junior manager juggling thirty others, working off a playbook that never met your margins. None of these are targeting problems — and no amount of audience tinkering fixes them.
One system, six parts, all aimed at the same number. It's the same operating model behind The ADSWORM Method — applied to Meta specifically.
20-40 static and video variants a month via an AI production pipeline — new hooks, angles and formats feeding the auction so the account never runs dry.
Server-side events, pixel + CAPI de-duplication, AEM priorities, and Meta's numbers reconciled against real Shopify or CRM orders. Clean signal is what lets it scale.
Prospecting, retargeting and retention structured to your margins and average order value — with Advantage+ shopping campaigns used where they earn their place, not by default.
Budget shifts to winners, fatigued creative killed, new tests launched — every week, on a call where the decisions actually get made.
Spend, blended MER, ROAS, CAC and contribution margin in one view — reconciled to your store, not Meta's optimistic self-report.
Target agreed to your economics, in writing. Miss it and we keep working the account free until it lands.
Same operating model, different buying vocabulary and different pressure points per market. Here's how each one is actually run.
| Market | What brands there are usually solving |
|---|---|
| United States | DTC and Shopify Plus brands that just parted ways with an agency over slow creative and account-manager churn. The work: performance creative shipped weekly, Advantage+ shopping campaigns tested against manual prospecting, CAPI rebuilt, blended MER reported instead of platform-reported ROAS. Fixed EST or PST call window. |
| United Kingdom | Paid social for eCommerce and high-ticket services — clinics, coaching, home improvement, private healthcare. Rolling monthly, no long tie-in, GDPR and consent mode handled with your setup, server-side tracking first. India covers the whole UK morning, so nothing waits a day. |
| UAE — Dubai & Abu Dhabi | Lead gen more than pure ecommerce: property brokerages and developers, aesthetic and derma clinics, luxury retail, F&B groups. Arabic and English creative, WhatsApp as the reply channel, optimised to cost per qualified lead. Only a 90-minute time difference. |
| Australia & Canada | Facebook ads for ecommerce and local service brands in Sydney, Melbourne, Toronto and Vancouver, usually arriving from a free Meta ads audit. No lock-in contract, async Loom reviews plus one live call a week so the timezone gap costs you nothing. |
Straight answer, because a Meta engagement that fits badly burns a quarter of spend before anyone admits it.
| Good fit | Bad fit |
|---|---|
| Premium DTC & eCommerce brands already spending on Meta and stuck below target ROAS | Pre-revenue ideas with no budget to steer and no offer proven yet |
| High-ticket service brands (US, UK, UAE, AU) where one closed lead is worth thousands | Brands wanting the cheapest possible account manager over an accountable media buyer |
| Agencies needing white label paid social capacity under NDA, under their own brand | Anyone expecting results in week one before tracking is even fixed |
| Brands whose creative pipeline can't keep up with what a spending account needs | Teams unwilling to let the account learn — flipping budgets daily on impulse |
No invented client logos. The results below are real accounts we ran, with budgets we answered for. The lead proof for DTC and ecommerce is Nach Fashion: 7x ROAS with a 61% cut in customer acquisition cost — the exact profile of a premium online brand scaling on Meta. Alongside it: Perfect 5 Clinic scaled from 1 to 11 branches at 4x ROAS, Derma Skin & Hair hit an 8.4x peak ROAS, HOABL's real-estate campaigns returned 5.8x on high-net-worth leads, and Atulyam Group returned 5.6x on commercial property lead gen. Different verticals, one constant: creative volume plus clean tracking, run by someone accountable for the result.
Targeting is a solved problem — Meta does it better than any human. The account that wins is the one fed more creative on cleaner data. That's where the work goes.
The AI-native part isn't decoration. ADSWORM runs its own founder's AI clone in public, produces 20-40 ad variants a month for live accounts, and wrote the approach down in AI performance marketing in India. A Meta partner should be shipping with AI production, not just talking about it on a sales call. Agencies who want that output under their own brand can read the white label performance marketing page.
Every engagement is scoped and quoted on a call — no fixed packages. The three models below describe scope and fit, not cost. Which one you land in depends on how many markets you sell into, how complex the catalogue is, and how much creative the account needs to stay fed. We'd rather look at the account first than sell you a tier off a page.
| Model | Who it fits | What's in scope |
|---|---|---|
| Growth | One market, one catalogue or one core offer. Usually a DTC or Shopify brand past product-market fit that has plateaued, or a single-location high-ticket service business. | Core funnel build (prospecting + retargeting), Conversions API and pixel repair, a steady weekly creative batch, weekly optimisation and one reporting call. Scoped on a call. |
| Scale | Multi-market or multi-catalogue brands — US plus UK, or a store with hundreds of SKUs and seasonal drops. Also brands whose in-house team owns the number and wants a specialist paid social pod. | Everything in Growth, plus higher creative volume and a proper testing rota, catalogue and Advantage+ shopping campaign management, CAPI with offline and CRM conversions, retention campaigns, blended MER reporting. Scoped on a call. |
| Enterprise | Multi-brand groups, high-spend accounts, and agencies buying white label capacity under NDA for several of their own clients. | Dedicated creative volume, multi-market management across US, UK, UAE, Australia and Canada, priority operator time, custom reporting cadence and a reporting stack your team or your client can read as-is. Scoped on a call. |
Yes — Shopify and Shopify Plus are the most common setups we plug into, followed by WooCommerce and custom headless builds. On a Shopify store we work off the native Meta channel plus a server-side Conversions API feed, match the product catalogue to the ad account, and reconcile Meta's reported purchases against Shopify order data before we touch a budget. If your catalogue feed is dropping variants or your Advantage+ shopping campaign is eating budget the prospecting campaigns should own, that shows up in the first audit.
Aman Rai runs the account — the same media buyer who has spent US$6M+ across 280+ brands since 2020. You are not handed to a junior account manager juggling thirty accounts. Performance creative ships in weekly batches rather than a monthly drop, so a losing angle can be replaced inside days instead of waiting for the next cycle. Every ad that goes live is one a human decided to make, produced through an AI pipeline that keeps the volume up.
Yes, and most of the job is remote regardless of postcode. Ads Manager, your pixel, your Conversions API, your catalogue and your reporting all live in the cloud. India covers the entire UK working morning, overlaps with Dubai and Abu Dhabi by 90 minutes, and we set a fixed EST or PST call window for US brands. Australian and Canadian accounts run on async Loom reviews plus one live call a week. What you are buying is an accountable media buyer, not a local office.
Yes, and it is the first thing we fix, because broken signal makes every optimisation a guess. We set up server-side Conversions API events, verify pixel and CAPI de-duplication, check Aggregated Event Measurement priorities, and reconcile Meta's reported conversions against real orders or CRM entries. For UK and EU brands we work with your consent mode and cookie consent setup rather than around it. Since Apple's ATT prompt, the accounts that still scale are the ones sending clean server-side data.
Rolling monthly, with no lock-in contract and no long tie-in. UK and Australian brands ask this first, and the honest reason we can offer it is that the work shows up in the account inside the first month — tracking rebuilt, creative volume up, wasted spend cut. Notice period, reporting cadence and who sits on the weekly call are all agreed in writing before we start, so the person who was not on the scoping call can still read what was agreed.
Yes. Dubai and Abu Dhabi lead gen is our strongest overseas fit because it mirrors the work we already do: aesthetic and derma clinics, and property lead gen where one closed enquiry is worth a great deal. We produce Arabic and English ad copy and creative, run WhatsApp as the primary lead channel because that is how UAE buyers actually reply, and optimise to cost per qualified lead rather than raw lead count. On clinics we build to DHA and DoH advertising rules as an awareness point — your medical marketing approvals stay with your licensed team.
Yes. US, UK and Australian agencies use us as fulfilment capacity for paid social — we work under NDA, under your brand, in your client's ad account, and we never contact the end client. You keep the relationship and the margin; we run the media buying, the performance creative and the reporting you can forward as-is. Full detail is on our white label performance marketing page, and capacity is agreed per account on the call.
It is in writing: if we do not hit the agreed return-on-ad-spend target for your account, we keep working it free until we do. The target is set together on the scoping call against your margins and average order value — a high-ticket service brand and a low-ticket DTC product do not carry the same number. It applies once tracking is clean and there is enough budget for the algorithm to learn. If your account is not ready for it, we will say so on that call rather than after three months.
Book a call and we'll audit your account, tracking and creative pipeline, then tell you the realistic ROAS target and which engagement model actually fits. You'll get a scoped quote on that call — nothing generic, nothing off a rate card. If the fit isn't there, you'll hear it there too.
Get a Scoped Quote on a Call Start on WhatsApp Prefer email? Write to contact@adsworm.comRelated: How we work: The ADSWORM Method (our 5-stage system)