ADSWORM runs Meta Ads, Google Ads and AI creative for cardiac hospitals and heart centres across India. We split campaigns by urgency — the chest-pain emergency and the planned bypass aren't the same patient — track every phone call back to spend, and report on cost per booked consultation. One honest note up front: we don't have a cardiac client yet. We do have the healthcare-marketing engine that's run clinics at up to 8.4x ROAS.
Get a Free Patient-Acquisition Audit How It WorksHeart patients and their families don't wait for a referral the way they used to. They search — sometimes in a panic, sometimes after a doctor says the word "stent".
"Best cardiologist near me", "angioplasty cost in Delhi", "chest pain hospital" — someone typing those isn't browsing. They're scared, deciding, or both. If your heart centre isn't there, a competitor takes the call.
An emergency chest-pain search and a planned-bypass comparison are nothing alike. One needs an instant phone path. The other compares hospitals over days. Treat them the same and you burn budget on both.
In every metro you're up against large hospital networks — the Apollos, Fortises and Medantas of the world — for the same cardiac searches. Sharp local campaigns let a focused heart centre win the patients in its own catchment.
Search and Performance Max on "cardiologist near me", "angioplasty cost" and procedure queries — built so the booked consult ties straight back to the rupee that won it.
Emergency searches go to a call-first campaign with an instant-dial path. Planned procedures — bypass, valve, pacemaker — get a comparison-friendly path for families weighing options over days. Different bids, different messages.
Cardiac patients call, they don't fill forms. So we track every phone call by campaign and keyword — which ad rang the cardiology desk, at what cost, and whether it became a booked consult.
Heart-health screening camps, "know your numbers" check-up offers, and post-discharge retargeting that keeps your centre top-of-mind for the next event in the family.
Meta and Google restrict health claims and condition targeting. We structure cardiac campaigns to pass review — no prohibited claims, no sensitive-condition targeting, licensed-practitioner framing, proper disclaimers.
20–40 ad variants a month via our AI stack, including AI avatar videos that explain a procedure calmly in Hindi, English and regional languages — without pulling your cardiologists off the floor.
Most cardiology ad reports lead with impressions and clicks. Wrong scoreboard. A single angioplasty or bypass is worth lakhs to the hospital, so a cheap click that never calls is worthless — and a booked consult that becomes a procedure is the whole game.
Not cost per click. We count what each genuinely booked cardiac consultation costs — split by urgent and planned — and forecast it before you spend a rupee.
A ringing phone only counts if it lands an appointment. We track which campaigns and times produce calls that actually convert, then push budget toward those windows.
Honestly? Most cardiac hospitals lose more patients at the front desk than in the ad account. The ad rang the phone at 9pm and nobody picked up. Fix the answer rate before you add a rupee of spend.
India's cardiac patient volume — and the fight for it — sits in the big metros, where every heart centre is bidding on the same urgent searches.
Our home market. A huge catchment across Gurugram, Noida and central Delhi, with the big networks bidding hard on every cardiac keyword. Local sharpness is how a focused heart centre still wins.
Dense, high-value markets where an angioplasty or bypass is worth lakhs. Call tracking and a quick desk decide whether the 2am chest-pain search becomes your patient or someone else's.
Search-first audiences who compare heart hospitals online before they ever phone. Creative volume plus a fast, multilingual response wins the planned-procedure families.
If you want the mechanics of turning searches into booked cases, read our guide to hospital lead generation in India.
Straight talk: ADSWORM runs derma, aesthetic and dental clinics today — not cardiac hospitals. So we won't invent heart-centre testimonials we don't have. What we'll show you is the same engine, proven in healthcare, where high tickets and tracking discipline already decide the winner.
A hospital owner asked me last month whether clinic numbers even apply to cardiology. The treatment doesn't transfer — the cost-per-booked-consult discipline does. See the underlying data in our India healthcare ad benchmarks, and how we approach the wider category on our hospital marketing page.
Runs the channels that bring cardiac patients in — Google Ads for high-intent searches like "best cardiologist near me", Meta for screening and awareness, landing pages, and call tracking — split by urgency and measured on cost per booked consultation.
Show up for high-intent searches, run separate campaigns for urgent versus planned cases, track every phone call back to spend, and make the cardiology desk easy to reach. Then answer the phone faster than the competition.
Because "chest pain hospital near me" needs an instant call, while "angioplasty cost" is a planned decision families compare over days. Mixing them wastes budget and muddies the message, so we bid and build them separately.
With the right build, yes — no prohibited claims or sensitive-condition targeting, licensed-practitioner framing and proper disclaimers, so campaigns run without policy strikes.
Retainers typically run ₹50,000–1,00,000+/month depending on scale, plus ad spend. We forecast cost per booked consult — split urgent and planned — in a free audit first.
Free 30-minute audit: we'll review your current cardiac patient-acquisition spend (or a competitor's) and forecast cost per booked consult — urgent and planned — for your heart programme. No obligation.
Book a Free Audit