ADSWORM runs Meta Ads, Google Ads and AI creative for hospitals across India — department-level patient-acquisition campaigns measured on cost per booked consultation, not clicks. We bring the healthcare-marketing playbook we built running clinics at 4–8x ROAS to multi-specialty hospitals.
Get a Free Patient-Acquisition Audit How It WorksPatients don't ask the family doctor for a referral the way they used to. They search.
"Best cardiologist near me", "knee replacement cost Pune", "maternity package" — these are booked-consultation searches happening every day. If your hospital isn't there, a competitor is.
In every metro you're up against large hospital networks — the Apollos, Fortises and Manipals — for the same patients online. Smart paid campaigns let a focused hospital outrank them on the searches that matter locally.
A hospital isn't one product — it's cardiology, ortho, oncology, maternity, neuro, each with its own patient, season and cost per lead. Generic "book now" ads waste budget. We build per-department.
Search + Performance Max on treatment and "near me" queries, with call tracking so every booked OPD ties back to spend.
Department campaigns, health-camp and screening promotions, WhatsApp-destination ads that book consultations directly.
20–40 ad variants a month per department via our AI stack — including AI avatar videos that explain procedures in 8 languages without pulling doctors off the floor.
Meta and Google restrict health claims and targeting. We structure campaigns to pass review — no prohibited claims, licensed-practitioner framing, proper disclaimers.
Pixel + Conversions API + offline conversion uploads, so the report shows cost per booked consultation by department — the number your board cares about.
Hindi, English, Marathi, Tamil, Telugu and more — one campaign, every patient demographic your catchment area actually speaks.
India's most competitive hospital markets — where patient search volume and the fight for it are highest.
One of India's densest hospital markets — Ruby Hall, Jehangir, Sahyadri, Deenanath Mangeshkar, Manipal, Noble and dozens of multi- and single-specialty hospitals all compete for the same searching patients. Local paid campaigns decide who they find first.
Our home market. Huge catchment, intense competition across Gurugram, Noida and central Delhi for every specialty.
High-value metros where cost per booked consultation is won or lost on creative volume and tracking discipline.
We're not pretending hospitals and clinics are identical. But the healthcare-marketing engine is the same — and here's what it's done in the clinic and derma space we already run.
See the underlying data in our India healthcare ad benchmarks. The same cost-per-lead discipline applies, department by department, to a hospital.
My honest take on hospital marketing in India: most hospital owners I've spoken to treat digital ads as a PR exercise — awareness, impressions, logo visibility. That's the expensive mistake. Someone searching 'angioplasty cost Delhi' is days from booking, not months. That search deserves a direct path to a phone call, not a banner. The hospitals winning right now measure cost per booked OPD, not reach.
Runs the channels that bring patients in — Google Ads for high-intent treatment searches, Meta for awareness and lead-gen, landing pages, call/WhatsApp tracking — built per department and measured on cost per booked OPD consultation.
Show up for high-intent searches, run treatment-specific campaigns with clear booking paths, and track every call and form back to spend. The hospitals that test more creative faster lower their cost per booked consultation fastest.
Yes — AI lets you test 20–40 variants a month per department and produce multilingual procedure explainers fast. Medical claims still need human + compliance review; AI changes production speed, not the rules.
With the right build, yes — no prohibited claims or sensitive-condition targeting, licensed-practitioner framing, proper disclaimers, so campaigns run without policy strikes.
Scope is set by how many departments you want live, how deep the funnel goes, and how often you need reporting — a single flagship department looks nothing like a six-department, multi-city build. We forecast cost per booked consultation by department in a free audit first, then scope and quote the engagement on a call. There are no fixed packages.
Every engagement is scoped and quoted on a call — no fixed packages. What changes is the number of departments live, the depth of the funnel, and how often your board wants the numbers.
One flagship department — cardiology, orthopaedics or maternity. Search plus Meta build, treatment-specific creative, call and WhatsApp tracking, monthly reporting. Suits a hospital testing paid patient acquisition properly for the first time. Scoped on a call.
Three to six departments running in parallel, each with its own audience, creative set and booking path. Budget reallocated weekly across departments on cost per booked consultation. Fortnightly performance reviews. Scoped on a call.
Every department across multiple units and cities. AI creative volume in several languages, offline conversion uploads so bidding follows actual admissions, and board-level reporting by unit and specialty. Scoped on a call.
Free 30-minute audit: we'll review your current patient-acquisition spend (or a competitor's) and forecast cost per booked consultation for your top departments. No obligation.
Book a Free Audit Get a Scoped Quote on a CallLeave your details and we'll reply within 24 hours with a patient-acquisition audit for your top departments. No obligation.
City pages: Hospital Marketing Pune · Hospital Marketing Delhi NCR · Mumbai · Bengaluru
Specialty marketing: IVF & Fertility · Cardiology · Orthopedics