ADSWORM runs Meta Ads, Google Ads and AI creative for orthopedic hospitals and joint-replacement centres across India. We capture the patient at the exact moment they search "knee replacement cost" — and measure it on cost per booked consultation, not clicks. Straight up: we run derma, aesthetic and dental clinics today, not ortho hospitals yet. What we bring is the healthcare-marketing engine we built taking clinics to 4–8x ROAS.
Get a Free Patient-Acquisition Audit How It WorksA knee replacement is a planned, researched, high-ticket decision. Nobody books it on impulse. They search first — and that's where it's won or lost.
"Knee replacement cost", "best orthopedic surgeon near me", "joint replacement in Delhi", "hip replacement recovery time" — these aren't browsing queries. They're a patient or their child shortlisting hospitals this week. Miss them and a competitor books that surgery.
The 60-year-old searches Google. Their 35-year-old daughter researches on Instagram for them. You have to reach both — the patient with click-to-call search ads, the adult child with Meta. Most hospitals only run one and wonder why bookings stall.
Because a single joint replacement is high-ticket, even a steep cost per booked consult earns out quickly. That changes the maths — you can afford to compete hard on the searches that matter, as long as you're tracking which procedure and city actually pay.
Search + Performance Max on "knee replacement cost", "joint replacement near me" and surgeon-name queries, with call tracking so every booked consult ties back to spend.
Campaigns aimed at the 30–50 decision-maker researching a parent's surgery, plus health-camp and free-screening promotions and WhatsApp-destination ads that book consults directly.
Larger text, plain language on cost and recovery, a phone number a 60-year-old can tap on the first scroll, and a WhatsApp option for the family member handling the booking. Small choices that quietly lift the booking rate for an older patient.
20–40 ad variants a month via our AI stack — including AI avatar videos that explain a knee or hip procedure and recovery in 8 languages without pulling surgeons off the OT list.
Meta and Google restrict surgical imagery and health claims. We structure campaigns to pass review — no prohibited before-after, licensed-surgeon framing, honest recovery and pricing language.
Pixel + Conversions API + offline conversion uploads, so the report shows cost per booked orthopedic consultation — and which campaigns turned into actual surgeries, not just calls.
Ortho demand isn't flat across the year. Smart spend follows it.
Joint pain spikes in the cold months, so December–February search volume for knee and hip queries climbs across North India. We push budget into the surge and pull back in the quiet weeks instead of running flat all year.
Patients with employer or personal health cover often want a planned surgery done before their policy year resets and the deductible starts over. Messaging that names cashless and EMI options at the right moment books more consults.
Many families defer elective surgery until after the festival and wedding rush, then book in the new-year window. We time creative and budget to that decision cycle rather than guessing.
Here's the honest part. ADSWORM has no orthopedic clients yet — we run dermatology, aesthetic and dental clinics. But the healthcare engine that fills a derma chair is the same one that fills an OPD slot, and these are the real numbers it's produced.
My honest take after six years of this: the agencies that promise hospitals "we did exactly this for another ortho group" are usually bluffing. What transfers between healthcare verticals isn't the case study — it's the system. The cost-per-lead discipline you can see in our India healthcare ad benchmarks applies, procedure by procedure, to a joint-replacement centre. We'd rather tell you that than fake an ortho logo.
Runs the channels that bring ortho patients in — Google Ads for high-intent searches like "knee replacement cost", Meta for the adult child researching a parent's surgery, senior-friendly landing pages, call and WhatsApp tracking — all built around high-ticket planned procedures and measured on cost per booked consult. We serve derma, aesthetic and dental clinics today, with no orthopedic clients yet.
Most knee and hip patients research for weeks, then call. Rank on the high-intent searches, answer cost and recovery questions upfront, make the call or WhatsApp button impossible to miss, and track every call back to spend so you know which procedure and city pay back.
Two audiences. The 55+ patient searches Google directly, so click-to-call search ads matter most. The 30–50 adult child researches on Instagram and Facebook for a parent — so Meta aims at the decision-maker. Bigger fonts, clear pricing, a tappable number.
With the right build, yes — no prohibited surgical before-after imagery, licensed-surgeon framing, honest recovery and cost language, proper disclaimers, so campaigns run without policy strikes.
Retainers typically run ₹50,000–1,00,000+/month depending on procedures and cities, plus ad spend. Because a joint replacement is high-ticket, the number we forecast first is cost per booked consult — in a free audit, before any commitment. We also back the work with a 5x ROAS guarantee.
Free 30-minute audit: we'll review your current orthopedic ad spend (or a competitor's) and forecast cost per booked consult for knee, hip and joint procedures in your city. No obligation. If you run an ortho hospital in India with a converting call desk, it's a useful 30 minutes.
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