ADSWORM runs Google Ads, Meta Ads and AI creative for hospitals across Pune and Pimpri-Chinchwad — patient-acquisition campaigns built per department and measured on cost per booked consultation, not clicks. We bring the healthcare playbook we built running clinics at 4–8x ROAS to multi-specialty hospitals.
Get a Free Patient-Acquisition Audit How It WorksHere's the short version, since you're busy. A hospital marketing agency in Pune runs the paid channels that bring patients through your door — Google Ads on high-intent searches like "best cardiologist Pune" or "knee replacement cost," Meta Ads for awareness and lead-gen, and tracking that ties every booked OPD back to spend. ADSWORM builds this per department and reports one number that matters: cost per booked consultation. We don't have hospital clients yet — clinics are where we've proven the engine — but the mechanics carry straight over, and that honesty is the point.
Pune is one of the densest hospital markets in the country. Patients here don't wait for a family-doctor referral anymore. A woman in Kothrud with knee pain types her symptoms into Google at 11pm. Whoever shows up first, with a clear path to book, usually wins her. That's the game now, and it's decided on a phone screen long before anyone walks into a reception.
The old referral chain is breaking. Search is replacing it, fast.
Pune's hospital map is crowded — Ruby Hall, Jehangir, Sahyadri, Deenanath Mangeshkar, Manipal and Noble are all names patients trust. But online, a focused hospital can outrank a bigger one on the local searches that actually book consultations.
PCMC patients don't always travel into central Pune. Local-intent campaigns ("hospital near Pimpri", "ortho specialist Chinchwad") catch demand that a city-wide campaign blurs past.
A hospital isn't one product. Cardiology, ortho, oncology and maternity each have their own patient, season and cost per lead. Generic ads waste money. We build per department.
One hospital, several campaigns. Each tuned to a different patient and a different booking path.
High-intent search on "heart specialist near me" and angiography/angioplasty queries, plus screening-camp lead-gen on Meta. Older demographic, so call tracking matters more than form fills.
"Knee replacement cost Pune", "sports injury doctor" — strong search intent and a clear price-shopping behaviour. We run cost-transparency creative and route straight to a WhatsApp consult.
Sensitive vertical, compliance-heavy. We keep targeting and claims inside policy, lead with second-opinion and early-detection framing, and never run prohibited condition-based audiences.
Younger, Instagram-first patients. Package promotions, tour-the-facility creative and WhatsApp-destination ads that book a visit in two taps.
20–40 ad variants a month per department through our AI stack — including AI avatar videos that explain a procedure in Marathi, Hindi and English without pulling doctors off the floor.
Pixel + Conversions API + offline conversion uploads, so the report shows cost per booked consultation by department — the number your board actually asks about.
Healthcare advertising on Meta and Google isn't a free-for-all. Both platforms restrict certain health claims, before-after imagery and condition-based targeting. We've had this fight running aesthetic-clinic accounts for years, so we build hospital campaigns to pass review the first time — licensed-practitioner framing, proper disclaimers, no prohibited audiences. It means fewer rejected ads and no surprise account pauses in the middle of a campaign that's finally working.
One more thing, because it earns trust faster than any pitch: we'll tell you when a department isn't worth advertising yet. If your maternity ward has two free beds and a converting front desk, great. If the OPD can't handle more cardiology footfall this quarter, we'd rather pause that campaign than burn your money filling a queue you can't serve.
We're not pretending hospitals and clinics are identical. They aren't. But the patient-acquisition engine is the same — and here's what it's done in the clinic and derma space we already run across India.
See the underlying numbers in our India healthcare ad benchmarks, and how the 5x ROAS guarantee actually works. The same cost-per-lead discipline applies, department by department, to a Pune hospital.
Runs the channels that bring patients in — Google Ads for high-intent treatment searches, Meta for awareness and lead-gen, landing pages, call/WhatsApp tracking — built per department and measured on cost per booked OPD consultation, not clicks.
Show up for high-intent local searches, run treatment-specific campaigns with a clear WhatsApp or call booking path, and track every lead back to spend. With Ruby Hall, Jehangir, Sahyadri and others all competing online, a focused hospital wins on creative volume and tracking discipline.
Yes. PCMC is its own catchment — we run separate local-intent campaigns for Pimpri, Chinchwad and Wakad so you don't lose demand to a blurry city-wide setup.
With the right build, yes — no prohibited claims or condition-based targeting, licensed-practitioner framing, proper disclaimers, so campaigns run without policy strikes.
Not yet — hospitals are the vertical we're moving into. Today our healthcare clients are dermatology and aesthetic clinics. The Pune hospitals named here are market context, not our clients. We bring that clinic playbook over, department by department.
Retainers usually run ₹50,000–1,00,000+/month given the number of departments, plus ad spend. We forecast cost per booked consultation by department in a free audit first.
Free 30-minute audit: we'll review your current patient-acquisition spend (or a competitor's) and forecast cost per booked consultation for your top two or three departments. No obligation.
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