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Built specifically for derm + aesthetic clinics

Marketing Agency for Dermatology & Aesthetic Clinics in India

India's specialist agency for dermatology, aesthetic, and cosmetic clinics. Real numbers from real Indian clinics: Perfect 5 (1→7 branches, 4x sustained ROAS), Derma Skin & Hair (8.4x peak ROAS, 3 locations), and 10 others.

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12
Active Clinic Clients
8.4x
Peak ROAS
38%
Avg Consult Conversion
₹520
Avg Cost / Qualified Lead
Why Dermatology is Different

Generalist Agencies Don't Get Clinic Marketing

Most digital marketing agencies in India treat every client the same. They use the same Meta Ads playbook for an aesthetic clinic that they use for a Shopify D2C store. It does not work.

Dermatology and aesthetic clinic marketing has constraints other industries don't:

ADSWORM has spent 4 years specifically running campaigns for Indian dermatology and aesthetic clinics. We know which creative angles convert in this category, which Meta policies are landmines, and how to structure WhatsApp follow-up so 38%+ of consultations actually walk in.

Real Clinic Results

Case Studies: Indian Clinics We've Scaled

Perfect 5 Clinic

4x → 7 branches

Single Saket location to 7 Delhi NCR branches in 18 months. ₹38L Meta Ads spend → ₹1.53Cr attributed treatment revenue.

Read full case study →

Derma Skin & Hair

8.4x peak ROAS

3-location practice, treatment-specific funnels. Month-4 disaster + recovery story. 41% consult-to-treatment rate.

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Perfect 5 Detail

₹680 cost/lead

Detailed playbook breakdown: pixel setup, AI creative pipeline, treatment-specific landing pages, the WhatsApp funnel that fixed conversion.

Read playbook →

Get an instant Meta Ads budget estimate for your clinic

Free interactive calculator. Enter your city, branches, treatment category and walk-ins → instant budget + projected ROAS + custom plan. No signup wall.

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What We Do for Clinics

Our Stack for Dermatology & Aesthetic Clinics

Meta Ads (Facebook + Instagram)

Treatment-specific campaigns (HydraFacial, laser hair removal, PRP, hair transplant, anti-aging). AI-generated creative variants — 30+ per client per month. Conversions API + offline conversion uploads weekly so the algorithm learns from actual paying patients, not form-fills.

Google Ads (Search + PMax)

Bottom-funnel search campaigns for high-intent keywords ("laser hair removal Saket", "best dermatologist Gurgaon"). PMax for retargeting + cross-channel reach. Local Service Ads for clinics with strong Google reviews.

AI Creative Production

Midjourney for static aspirational imagery, Kling AI for Reel motion, Higgsfield for premium cinematic shots, Nano Banana Pro for 2K upscaling and AI-tell cleanup. Real clinic interior footage cut into AI-generated sequences for the right balance of trust + scale.

Landing Pages + Funnels

Treatment-specific landing pages (one per service, not one for everything). Two-question lead form. WhatsApp click-to-chat. No top nav. The only path forward is the form.

WhatsApp Lead Qualification

Every lead gets a WhatsApp message inside 4 minutes asking 3 questions: budget, treatment intent, when looking to book. Out-of-spec leads get politely deferred. In-spec leads get a calendar link for video consult or in-clinic walk-in. This single step typically doubles consult-to-treatment conversion.

FAQ

Dermatology Clinic Marketing — Questions

How much should my clinic spend on Meta Ads?
Single-branch derm clinics: ₹40K-₹75K/month minimum. Multi-branch (3+ locations): ₹1.2L-₹2L/month for sustained 6-8x ROAS. Below ₹40K/month the Meta algorithm can't get enough conversion data to optimise. Use our free calculator for a custom estimate.
What ROAS can my clinic realistically expect?
Sustained 6-8x ROAS after 60-day learning phase. Peak single-month ROAS can hit 10-12x. Our client Derma Skin & Hair hit 8.4x peak across 3 locations. ROAS depends heavily on your average treatment ticket — clinics doing mostly HydraFacial (₹6,500) need different math than transplant clinics (₹1.8L).
How long until Meta Ads start working?
First 14 days: setup + creative production. Days 15-30: algorithm learning, ROAS climbs to ~3x. Days 30-60: optimisation, 4-5x. Days 60+: scaling phase, sustained 6-8x. Most agencies that fail at clinic marketing fail because they panic and shut down at week 4.
Will Meta approve ads for aesthetic treatments?
Yes, with proper preparation. Meta's healthcare ad policy flags before-and-after photos, exaggerated claims, and direct results imagery. We use AI imagery for aspiration (a confident woman walking, sun on her face) rather than transformation (visible skin changes). Aspiration always passes. Transformation gets flagged.
Do you work with single-branch clinics or only chains?
Both. Our minimum is ~50 monthly walk-ins or strong clinical reputation in the local catchment. Below that, paid ads accelerate a problem rather than fix one. We will tell you honestly on the call if your clinic isn't ready yet.
What's the 5x ROAS guarantee?
If your campaigns don't hit 5x ROAS within 90 days, we keep working free until they do. Conditions: minimum 90-day engagement, ₹40K/month minimum ad spend, you let our team own the funnel end-to-end (creative, targeting, WhatsApp follow-up).
Can you also handle Google Ads + content?
Yes. Most clinic engagements include both Meta Ads + Google Ads. Reels, organic Instagram, and Google Business Profile management are available as add-ons. Full-stack growth packages start at ₹85K/month.
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Run a Clinic? Let's Talk.

30-minute strategy call. No pitch. Honest read on whether AI-driven Meta + Google Ads can scale your clinic — or whether you should fix something else first.

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